A strong sales and marketing strategy can be the lifeblood of your company as well as a poorly conceived plan can be a financial burden and an inevitable loss of investment. There is no shortage of “consultants” and “professionals” who will try to tell you how to market and sell your business. However, no one can understand your business and your obstacles better than you and your computer. Hence, you need to understand the basic principles of marketing and sales and its application to your business.
There are, of course, a time when you should call the cavalry and use the help of professional sales and marketing to help grow your business. By understanding the basics of building a sales and marketing plan, you will be able to develop a more robust strategy to achieve business success.
The art of selling is defined by completing a transaction from the time you present your company to a prospect, to payment upon delivery of the finished product and that good.
This definition is limited in scope as the art of sales is an endless cycle.
Now is the age where new businesses, ideas, and elevator pitches are becoming a community. As companies build and refine their tone, consumers and end users create new and innovative ways to tune out.
The age of technology has succeeded in adding more efficient ways to sell but also created an additional noise in an already crowded sales channel. The challenge is to identify your product to be ten times better than your competition.
It was once quoted, “marketing is not necessary if you will not make money.” Marketing is an essential component in achieving a sale. In fact, survival is impossible without it. People will never purchase from a company that they do not realize is there or purchase a product or service that they are poorly educated. It’s your job to educate your target market and let them know what it means.
Consider the example of Starbucks. Starbucks had made their sale even before a person entered their shop. What happened when a person decided to meet a colleague in a Starbucks? Why did he choose Starbucks? Maybe it was because the location was convenient, or the prospect enjoyed good coffee. Perhaps he knew that his client knows how to get there. Anyway, Starbucks won the war sales and marketing long before that person entered the door. They won the battle of competition through marketing.