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You’ve worked with a lot of CMOs and CEOs to find innovative solutions to marketing problems. The importance of reputation, particularly since the financial crises and through this economic cycle, makes managing the customer experience and interactions across all sales and service touch points an important element. Compared with last year, the proportion of organizations claiming to have “access and control over customer and marketing application data” remained unchanged at 64%. FSI is no different from the wider marketing community when it comes to prioritizing customer experience. Seventy-eight percent of FSI marketers said that optimizing the customer journey across multiple touch points is their top priority over the next few years. This could be a better price, more experience, an ethical and environmental policy, better service, more awards or a better reputation. Financial marketers in Jacksonville FL will build their email lists with consumers opting in from multiple online sources.

Remember to stress your experience, discretion and the fact that you are there to help the customer. Even within the segment of financial services, there are nuances and niches — too many to list, in fact. Whether rebranding entirely or refreshing the current brand, financial marketers in Jacksonville FL will be tasked with making their institution stand out in an industry that promotes many of the same products and services. Virtual deposits, direct transfers, and electronic payments will be made more available to consumers via mobile banking. Because consumers are increasingly engaging with companies through their smartphones and tablets, financial institutions will need to make sure that promotions are appropriately sized for various screen resolutions. Because consumers engage more with visual content, financial institutions will need to source for custom photography, stock images, illustrative graphics, as well as various types of video marketing.

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